The Russian search engine Yandex has announced that advertisers will soon be able to manage their display ads through its Yandex.Direct interface. Currently, display ads have to be managed in Yandex.Display. They will be introduced to Yandex.Direct in beta on 1 March 2018 in all countries where Yandex.Direct is available, as well as to the Direct API. Yandex says that all ads will keep using their existing purchase models, which means that display ads will stay cost-per-thousand (CPM) and traditional Yandex.Direct ads will stay cost-per-click (CPC). There are currently no plans to close Yandex.Display, so advertisers will still have the option of managing their display ads in the existing platform, if they wish. The search engine hopes, however, that introducing them to Yandex.Direct will help to simplify ad management for advertisers by having all ad types in one place.
