If you've done keyword research for your home market and found the best-performing keywords for your website, it can be tempting to simply translate these when you want to enter a new market. However, it's important that your keyword research is always conducted from scratch rather than simply translated from one language to another. After all, merely copying the keywords that you use in your domestic market is replicating a situation which may not exist internationally. This video explains why keyword research needs to be done from scratch for each target market.
