Translating existing paid media keywords and campaigns into new languages is a common approach to international expansion. It is also a dangerous one that can cost you time, money and even damage your brand image.
In these webinar slides from 16 April 2024, you will learn the different options when it comes to campaign localisation, and the pros and cons they offer. You will see examples of bad and successful localisation, with practical advice on how to balance cost with quality and results.
From reading these slides, you will learn:
