This is a recording of a talk given at the International Search Summit: Global Virtual Edition 2022. Designing and executing a digital strategy in countries that have multiple official languages – such as Switzerland, with three languages and three cultures, or Belgium with two of each – can either be a nightmare, or a compelling business case to be local, pertinent and credible. In this session, Frederic Schaub from Lumax Digital will provide an insightful lesson on multilingual digital campaigns, to ensure you no longer address your French speakers in German!
