This is a recording of a panel session at the International Social Summit Barcelona 2023. Our panellists are Sivan Hu, Adriana Chirinos and Jaein Lee, all from Webcertain. In this panel session, they take a social media trip around the world, looking at the different platforms and preferences across countries and regions. They discuss trends, tools, tactics and more to help break down the global social landscape and highlight opportunities for your brand to stand out in the right way.