This is a video recording of a presentation from International Search Summit, which took place in Barcelona in 2019. Just as you have to adapt your approach and message for different audiences in different markets, the same applies to your influencer marketing strategy. Working with local influencers requires tailored approaches to stand any chance of success. Using examples from a recent campaign, Daiana shares some of the pitfalls to be aware of, tips for developing an effective strategy for each target market and examples of success stories.
