How to optimise your Amazon listings

Amazon is the most popular e-commerce marketplace in the world. It is the first place many of us think of when we think of online shopping. With over 300 million registered customers from all around the globe, if you have a product that you want to sell internationally, you cannot afford not to be on Amazon.

However, trying to reach an international audience on Amazon has its challenges. As well as the regular challenge of trying to get your product front and centre when users search for relevant terms, you have the added complication of the language barrier.

These slides from a webinar from February 2021 will look at how you can optimise your Amazon listings for international success. You will learn how to localise, optimise and advertise on Amazon, to help your brand reach a global audience and increase those all-important sales.

Whether you are new to selling on Amazon, or whether you just want to improve your existing efforts, these slides are a must for any brand wanting to boost their international sales on Amazon.

From reading these slides, you will learn:

  • the shift towards online retail
  • how Amazon offers a simple way for businesses to go international
  • the challenges faced when trying to compete in such a vast marketplace
  • how localisation and optimisation can boost your Amazon sales
  • the processes to achieve effective localisation and optimisation for Amazon
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