This is a recording of a talk given at the International Social Summit Barcelona 2024. It is time for organisations to have a face. As people around the globe seek more connectedness and human experiences, it is more important than ever to humanise your brand. Enter H2H marketing, a powerful way to communicate your purpose, value, solution and culture to attract and retain talent and customers whilst empowering and highlighting employee voices. In this talk, Anna Bertoldini from NielsenIQ draws on her extensive experience managing global employer branding programmes to share examples, strategies and tried-and-tested approaches to deliver results and elevate your message to a wider audience.
