Graphics in social media campaigns

When many digital marketers create their social media campaigns, the images used may not be at the top of the agenda. Some may even question the importance of images, since they usually go alongside compelling and persuasive text. But visuals matter, and it could be that subpar images are damaging your social media campaigns and leading to poorer results.

In these slides from a webinar from May 2021, we look at how visuals impact your campaigns, and how to choose the perfect images that will help your social media campaigns deliver the results you want. You will also learn when best to use images versus video.

Whether you are just getting started with social media or if you want to improve your existing efforts, these slides are a must for anyone wanting to improve the performance of their social media campaigns.

From reading these slides, you will learn:

  • an introduction to social media visual requirements
  • how to use graphics in your social media campaigns
  • how to choose visuals that bring results
  • when to use images vs. video
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