This is a recording of a talk given at the International Social Summit Barcelona 2024. Our panellists are Libby Windle from Connective3, Anlieka Marconi from Webcertain and Maria Kalyadina from Semrush. Join our industry superstars as they dive deep into the trends reshaping the global social landscape and share their real-world insights for boosting any social media game. If actionable takeaways are your thing and you want to learn the power of cultural awareness, trendspotting and data-driven tactics, then you do not want to miss this!