A guide to GDPR for international businesses

The General Data Protection Regulation (GDPR) came into force across the EU on 25 May 2018. The regulation intends to give individuals a choice and control over how their data is used, as well as simplify and unify data protection regulations within the EU. This guide provides an in-depth look at what this means for international businesses. From reading this guide, you will learn:

  • what GDPR is, how it impacts individuals and businesses and the key changes from the UK's Data Protection Act 1998
  • the definitions of consent, consent compliance and alternatives to consent and profiling
  • about the lawful processing of data, the types of records and information that must be kept
  • how to handle data transfer outside of the EU
  • the latest developments since the launch of the GDPR and what we can expect to see in the near future regarding the forthcoming EU ePrivacy Regulation

If you have day-to-day responsibility for data protection in your organisation, or if you want to understand how GDPR impacts the role of marketers, then this guide is for you.

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