The International Search Summit is the only event dedicated entirely to international search marketing topics and challenges.
This full day event has three tracks packed full of talks providing tips, tactics and insights on how to improve your online visibility in international markets and how to effectively engage your target audience across the world.
With plenty of Q&A and networking opportunities, you can ask the questions that matter to you and your business and leave with the answers you need to drive global online performance. The event takes place entirely in English.
The International Search Summit remains the only event dedicated specifically to the challenges, twists and turns of managing international websites and running global campaigns. Hear from speakers and attendees as they explain the benefits of attending the event and what they gained from being part of the International Search Summit.
Key benefits include:
Truly internationally-focused topics
Tactics for expanding your SEO and SEM strategies
Technical insights on how to position your brand in international markets
The role of AI and programmatic SEO in scaling content for global brands
Nitin Manchanda - Botpresso
In an era where global reach and relevance are paramount for brands, leveraging advanced technologies such as artificial intelligence (AI) and programmatic SEO has become essential for scaling content effectively. In this talk, we will explore how AI-powered content strategies and programmatic SEO techniques are revolutionising the way international brands approach content creation, optimisation and distribution.
Google Search Console: A deep dive into your international SEO
Natalia Witczyk - Mosquita Digital
Since Google Search Console's international targeting report was deprecated by Google last year, many SEOs now find it hard to audit international sites. This hands-on talk aims to show the main Google Search Console functionalities that can help troubleshoot international SEO issues.
Hreflang simplified: Overcoming global SEO challenges
Carolyn Shelby - Yoast
In the complex web of international SEO, effectively managing hreflang tags is critical for global organisations striving to provide localised content to a diverse audience. Despite its importance, hreflang implementation remains one of the most challenging and misunderstood aspects, leading to missed opportunities and suboptimal search engine performance.
In this session, Carolyn Shelby, a seasoned SEO expert with extensive experience in technical and enterprise SEO, will dive deep into the intricacies of hreflang implementation. Drawing from her rich background, including her pivotal role in enhancing the global SEO strategy for major publications and digital brands, Carolyn will shed light on the common hurdles organisations face when deploying hreflang tags across multinational websites.
Designed for SEO professionals grappling with the nuances of international SEO, this talk will equip you with the knowledge and strategies to navigate the hreflang maze effectively, enhancing your global search presence and ensuring your content resonates with users worldwide.
Make inclusion the default: Tips to make your marketing more inclusive
Purna Virji - LinkedIn
Inclusion needs to be a default consideration in your content marketing campaigns. But that doesn't mean we let the Fear of Messing Up (aka FOMU) hold us back. In this talk, Purna will share tactics and strategies on how to make your content more inclusive, with a focus on accessibility, content, language, and creative.
Mastering pragmatic content-ops: Data-driven SEO localisation at scale for multi-regional sites
Peter Myers - Avis Budget Group
Content-ops. SEO. Localisation. Depending on the organisation, managers of these workstreams aren’t always on speaking terms. Peter will take us on a journey to show how scalability can be achieved across a ginormous, multi-regional digital estate, with a team of one and some very talented agency colleagues.
The future of content creation: How AI is transforming the content process
Julie Franck and Mario Lenoci - TransPerfect Digital
This keynote will explore the revolutionary role of Artificial Intelligence (AI) in content creation. It will focus on the benefits of leveraging AI, the challenges to overcome, and practical applications that can optimize and transform content strategies.
PPC and SEO: How to harness the changes to enable integrated marketing
Navah Hopkins - Optmyzr
We are living in a constantly evolving tech era of marketing. Tools we once thought of as future-proofed staples are now depreciated, whilst new innovations are constantly popping up to enhance (or hinder) workflows. Nowhere has this been felt more than the synergy between SEO and PPC. Between privacy-first, web-obscuring reporting, to tried-and-true functionality being rolled into new channels, PPCs and SEOs would be forgiven for hiding in their respective areas of expertise. But we are going to break through the fear and uncertainty to share three core actionable ways PPCs and SEOs can empower each other to better results in national and international campaigns:
1. PMax replacing Dynamic Search Ads and how to still get the same benefits of auditing and scaling SEO by what audiences, creative, and landing pages get served.
2. UTMs responsibility audit rather than relying on analytics and Google Search Console for verification. This is especially important as different markets have different privacy restrictions and developing a comprehensive strategy is key.
3. The visual content era and how getting ready for a paid social-first world can also help enable folks for SGE.
This session is designed to give ideas for collaboration, whilst still ensuring that SEOs and PPCs are winning for their brands in the ways they can. It is well-suited to agency and in-house.
Delve into this insightful case study. In short, our client, AA Driving School UK, generates most of its revenue from driving instructors joining its franchise. To ensure driving instructors remain satisfied and stay with AA, the company aims to provide them with the desired number of pupils. However, the availability of driving instructors fluctuates, as does the pupils' demand in each area. Our goal was to develop a single model that identified where driving instructors had the greatest need for pupils in near real-time. From there, we planned to predetermine the best locations in the country to activate new PPC campaigns for acquiring pupils at the lowest possible cost. To achieve this, we created a score for each instructor to understand their need for new pupils (supply) and developed a second model to focus on demand to predict performance in certain areas.
The cookie is dead, long live measurement! How to measure paid media in 2024 and beyond
Amy Stamper - Impression Digital
Measurement is having what may be its biggest shake-up yet in 2024, with cookie deprecation looming, and AI and signals taking over from traditional attribution.
For anyone running paid media, particularly upper-funnel social or brand (or even generic PPC, video or YouTube) campaigns, this might be worrying!
I will be sharing practical ways for agencies and in-house to evolve measurement using first-party data, with options for brands at both ends of the brand/performance spend spectrum.
Mastering language selectors: Best SEO and UX practices for multilingual sites
Sara Fernández Carmona - sara-fernandez.com
In today's globalised landscape, catering to international audiences is crucial for online success. Language selectors play a pivotal role in ensuring that your website effectively reaches a wide array of users. In this talk, Sara will address questions such as how language selectors work, how many types exist, and which one is best suited for your website. Moreover, this discussion will not only emphasise SEO but will also encompass critical UX/UI considerations, along with usability and accessibility.
Key points: 1. Types of language selectors
From the simplest to the most complex ones, we will cover various types of language selectors. For example, those that incorporate language, country, and currency. We will explore how they function and examine their respective strengths and weaknesses.
2. Choosing the right language selector for your site
With numerous options available, understanding which language selector aligns seamlessly with your website's objectives and target audience is crucial. Sara will guide you through the decision-making process, ensuring you make the best choice for your specific needs.
3. Optimal configuration
We will delve into the technical aspect of language selectors, learning about recommended practices, including HTML implementation. This ensures smooth navigation and user-friendly interactions across various language versions of your site.
4. Additional aspects
a. Accessibility considerations.
b. Flags in language selectors: Should we keep or remove them?
When global web accessibility compliance leads to better organic performance
Damien Robert - Convatec
The essence of reaching a truly global audience lies at the intersection of web accessibility compliance and search engine optimisation (SEO) performance, as we are talking about international digital access more than anything else. This dynamic and thought-provoking talk is designed to guide (and reassure) international companies and agencies through the nuances of integrating global web accessibility standards. This presentation will not only shed light on the legal and ethical imperatives of web accessibility but also demonstrate how these practices enhance your SEO performance, driving engagement and new untapped reach.
Amongst compliance and conformity to laws of different countries (mainly the US, the UK, Japan, Canada and the EU), Damien will talk about the new European Accessibility Act coming into force in June 2025 and concerning the private sector now. Now is the time to start with the first little steps to lead to more accessibility combined with search reach.
We will explore the benefits of making digital content universally accessible for international websites, including enhanced user experience, improved search rankings, and expanded market reach. By viewing web accessibility through the lens of search marketing, Damien will unveil unique insights and practical strategies to elevate online presence on a global scale.
The next wave of internet users: SEO, UX and accessibility for emerging markets
Jimmy Rippon - Swoop Funding
It’s predicted 1.2bn people will come online for the first time between 2022 and 2026; that’s a lot of potential new customers. But is your business geared to accommodate this cohort of novice internet users, unfamiliar with the internet?
Access to information is a fundamental human right, and Google’s Next Billion Users initiative aims to make technology more helpful, relevant and inclusive for people new to the internet.
But it’s not just novice internet users we need to be cognizant of. Some populations are aging rapidly (think Japan), whilst many new internet users will be children.
I’ll give actionable takeaways your company or clients can implement to ensure your content remains accessible for this next wave of international users, because we all know, good UX is good SEO.
Navigating international SEO: A multi-country keyword approach
Eyüp Alikilic - ATP Autoteile
In this session, we will delve deep into the world of international SEO, focusing specifically on discovering, processing, analysing, and managing keywords for demand recognition across multiple online stores in various countries. We will explore how to develop effective keyword strategies that consider both local nuances and global trends, and how to leverage these insights to maximise visibility and success in different markets. Participants will gain insights into advanced tools and techniques for keyword analysis, best practices for tailoring web shops to different cultures and languages, and strategies for efficiently managing SEO campaigns across multiple countries.
How to use Search Features analysis (and Google Trends) to optimize the architecture, navigation and content localization of your multi-country websites
Gianluca Fiorelli - IloveSEO.net
How to use Search Features analysis (and Google Trends) to optimize the architecture, navigation and content localization of your multi-country websites.
When we talk about localization in the international SEO field, we talk almost exclusively about the contents of the different versions of a website.
However, the localization of other elements such as architecture and navigation is equally important.
Even if in a global market context, interests or fashions or the very influence of local culture add a plus of nuances that must be taken into account in how people interact and search in their experience with a website.
And how can we achieve this degree of localization? Using Google and all the "suggestions" offers us a full view of its search results.
Search Features such as Topic Filters, People Also Ask, People Also Search For, Things to Know, Buyers Guides, Images Search tags, and many others are intrinsically linked to the so-called Knowledge Vault or rather the knowledge that Google has of the searches that people carry out every day. This knowledge is localized by regional search engines, so by analyzing the Search Features and implementing that knowledge with Google Trends insights, we can have a very precise idea of the different interests and needs that our potential customers want to see satisfied when they search on Google.
In this talk, Gianluca will present you in an actionable way how to carry out these analyses, what tools to use to scale them, and how to put them into practice by localizing the architecture, navigation (and contents) most effectively and capable of expanding the organic visibility of our multi-country websites along the potential search journeys within the Google search ecosystem.
International Expansion & Creating a Brand Messaging Strategy that Drives SEO Content Efforts
Kerry Campion - MailerLite
We'll explore the critical need for professionalizing a brand's messaging as they expand into new markets. As marketing efforts scale, maintaining a consistent and compelling brand narrative becomes increasingly challenging. We'll address the pitfalls of beige messaging, especially when localizing content, and explore the intersection of SEO and brand.
Attendees will discover how incorporating brand strategy into SEO content efforts helps build brand equity and trust in the era of rising """"content scepticism"""" due to the proliferation of AI generated content. Audience members will also gain practical insights into how to craft a powerful Brand Messaging Manifesto that drives brand loyalty and how this messaging strategy contributes to customer-centric keyword research.
The Future of International Expansion in 2025: Leveraging AI to elevate Upper Funnel Branding
Julia Riml and Jan Wischniewsky - Peak Ace AG
In this talk, Julia Riml and Jan Wischniewsky will demonstrate how AI-driven ideas can be used to
enhance branding campaigns, with a particular focus on their strategic application in the upper
marketing funnel. The goal is to combine innovative AI concepts with practical marketing strategies
that enable brands to effectively target international audiences while optimizing workflows for
creative teams and localization. We will cover topics such as AI monitoring, the role of YouTube in
the upper funnel and AI-powered personalized messaging for maximum growth potential.
Maximising conversions: The power of CRO in multilingual PPC campaigns
Anna Milburn - Webcertain
In the competitive landscape of global digital marketing, Conversion Rate Optimization (CRO) is a critical factor for success, especially in multilingual Pay-Per-Click (PPC) campaigns. This session will explore how businesses can enhance their PPC performance across diverse linguistic and cultural markets by applying advanced CRO techniques. Attendees will learn about the strategies, tools, and best practices necessary to increase conversion rates and achieve higher ROI in their international PPC efforts.
This talk will cover what Reactive PR is, the different methods in which you can implement it (Newsjacking, Interviews, Awareness Days etc), and attendees will learn more about how this strategy can give you the edge when looking to build links across multiple different territories.
International SEO forecasting: How to determine the investment needed and the potential returns when entering new markets
James Brockbank - Digitaloft
Two of the most important questions to be able to answer when scoping out the feasibility of investing in SEO with the goal of driving organic success in a new territory are:
- How much is it going to cost? - What returns can we expect (and when)?
And this is where your approach to forecasting can either lead you into a profitable and incredibly successful market or can set you off on a path towards making a costly mistake.
International SEO forecasting needs you to consider a number of different factors than when operating only in your domestic market, but where do you start?
In this session, James will share a proven method of forecasting for international SEO, and in particular for scoping out both the size of the opportunity and feasibility of success when entering any particular market, as well as the investment that is needed to be able to compete and the expected returns on this.
Whilst launching into new markets can, undoubtedly, create a step-up in organic traffic and revenue for your business, this needs to be done with caution, and that means having a solid process for forecasting in territories you have not yet entered.
Attendees will leave the session knowing how to put together international SEO forecasts, including the data they will need to collect to be able to do this with any reasonable level of accuracy and have the confidence to go away and do this, as well as a handy template to use to speed this up.
Four languages, one strategy: The Swiss approach to multilingual SEO
Dani Leitner - SEO Consultant
Switzerland is not just famous for its mountains and chocolate (which is great, by the way), but also for speaking four different languages. For SEO projects, that means we have to make the websites work in German, French, Italian and also in English for people from other countries. In Switzerland, every SEO project gets another layer of complexity, and we need to offer our clients an international team. Cultural differences, language barriers and high expectations from clients is what we face every day here in Switzerland.
In this talk, we will look at: - Working with many languages: When hreflang, language switchers and discussing with small local web developers becomes your daily work even for the smallest project.
- Building a multicultural team: How we work together as a multicultural team and manage the SEO projects and translations.
- Client expectations: Clients often believe that since we already handle multiple languages, expanding services outside of Switzerland should be straightforward. However, it is complex due to the language and cultural differences between Switzerland and its neighboring countries. Additionally, Switzerland is not part of the EU and does not use the Euro. We need to clearly communicate these challenges and the additional effort required to rank successfully in neighbouring countries.
- What we have learnt: I will not lie, we had fuck-ups where the strategies did not work, but we could learn a lot, and other projects that worked perfectly. But the important stuff is what you can learn and take away, without making the same mistakes again.
What you will get from this talk:
You will hear about the unique challenges that arise in a small country like Switzerland and how you can learn from this for your international strategy.
International ecommerce organic search trends in 2024
Aleyda Solis - Orainti
Which are the top ecommerce sites ranking worldwide and how are they configured? Are they using ccTLDs or gTLDs with subdirectories or subdomains? Are they local players or global ones? Are these all retailers or also informational sites? Learn about these and more ecommerce trends across international markets in this session.
How to ideate and distribute cross cultural campaigns
Lau Miguez - Lau Miguez LTD
Numerous agencies and brands continue to face challenges in crafting and deploying campaigns that resonate across different markets, a fact that has become increasingly apparent to me in my journey as a freelancer. While there's no magic formula for success in this area, adopting certain methodologies and steps can significantly streamline the process and ensure campaign's relevance and success across diverse audiences.
TikTok SEO: A successful case study in the travel industry
Ciara Serrano Temprado - Urlaubstracker
In the recent years, TikTok is taking over more and more searches from Google for certain audiences and in certain industries (e.g. fashion, make-up and travel). By investigating and researching the algorithm, and training my social media team in SEO principles, we managed to create a long-term strategy to make our TikTok SEO grow and be a fundamental part of our social media strategy.
Tracking Content Engagement in International Markets with Google Tag Manager
Zehra Guler - Karaca
Driving content engagement across international markets requires a nuanced understanding of diverse user behaviors. In this session, we’ll explore how to leverage Google Tag Manager’s tracking features to gain insights into how users in different regions engage with your content.
Big five personality mapping meets international SEO
Sarah Presch - Dragon Metrics
It is no secret that psychology can have a massive impact on the success of your campaigns. And that is even more so when it comes to international SEO. One trick that people are missing out on is how they can use international research into the 5-factor model of personality to map international personality traits, and then using these insights to create better localised SEO campaigns. In my talk, Sarah will cover what the 5-factor model is and do an introduction to 5-factor model research on culture and international personality trait mapping. She will then lead on to examples and practical tips for creating better international campaigns using these insights and combining them with tried and tested psychomarketing techniques.
Digital Strategy in a world of AI: Unifying Organic and Paid Strategies for Global Impact
Carmen Domínguez Rodríguez - Welltech
Showing how much AI has impacted the internet, I want to talk about the critical importance of a holistic digital marketing funnel, seamlessly integrating both organic and paid channels to counter it. By leveraging unified strategies that are finely tailored to diverse audiences and geographic nuances, companies can optimise their online presence and drive meaningful engagement.
Leveraging behavioural science to power international paid strategies
Charlotte Sharpe - Connective3
In today’s dynamic digital landscape, where competition is fierce and the customer journey is no longer as linear, standing out has never been more critical. This session will dive into the psychology that drives effective PPC ads, helping you tap into the subconscious triggers that influence decision-making and improve performance across international markets.
Key Takeaways:
• The evolving international digital landscape and why distinguishing your brand is more vital than ever.
• Core psychological principles and behavioral biases that shape PPC success across different markets.
• Essential tools for creating persuasive and high-performing ad copy.
• Strategies for testing, measuring, and scaling successful campaigns.
In this interactive Q&A session with Martin Splitt, we will cover the hot topics facing international SEO and Martin will take questions from the audience.
The content conundrum - How to find the content sweet spot in multilingual campaigns
Peter Myers - Avis Budget Group, Aline Bravo - EY and Patrycja Wojtkowiak - Webcertain
This panel will bring together top industry leaders to discuss how to master the art of creating impactful multilingual campaigns in today’s global marketplace. They’ll address the challenges and opportunities of balancing localisation with brand consistency to navigating regional nuances and share their experience of hitting the content sweet spot across diverse languages and cultures. You'll walk away with actionable insights and strategies to craft compelling, culturally resonant content that drives results worldwide.
The future of search - AI, privacy, rise of social. How to keep search relevant and revenue generating
Dan Taylor - SALT agency, Aoife McIlraith - Luminosity Digital and Mario Lenoci - TransPerfect Digital
Join us for an exciting deep dive into the evolving landscape of search in the era of AI, privacy concerns, and the growing influence of social media. This Future of Search panel will bring together some of our favourite industry experts to explore how cutting-edge AI advancements are reshaping search as we know it and how to stay ahead of the curve. This session will reveal actionable strategies to keep search relevant, user-centric, and revenue-generating in a rapidly shifting digital world.
17:15 - 19:00
Post-event drinks reception
Complimentary drinks reception sponsored by:
2024 Speakers
Purna Virji
LinkedIn
Purna Virji is the multiple-award winning author of High-Impact Content Marketing and is currently the Principal Consultant, Content Solutions at LinkedIn.
Purna Virji is the multiple-award winning author of High-Impact Content Marketing and is currently the Principal Consultant, Content Solutions at LinkedIn. She previously led global learning and thought leadership programs for Microsoft and is a top-rated international keynote speaker. She has been recognized as an Adweek Young Influential, the Search Personality of the Year by the US Search Awards and the most influential PPC Expert in the world by PPC Hero. Virji is also an Honored Listee on the Marquis Who's Who 2023 list.
Peter Myers
Avis Budget Group
Peter has run digital content for the Avis and Budget brands, responsible for all website and app content, language and localisation.
For the last few years, Peter has run digital content for the Avis and Budget brands, responsible for all website and app content, language and localisation, SEO and content-ops … after segueing from his first career in journalism and publishing, editing (travel) magazines, feature writing, copywriting and creating branded content.
Sara Fernández Carmona
sara-fernandez.com
Sara Fernández Carmona is an International SEO Consultant with expertise in UX Design, Translation & Localization, and Content Strategy.
Sara Fernández Carmona is an International SEO Consultant with expertise in UX design, translation and localisation, and content strategy. She has successfully helped B2B software companies, e-commerce businesses, and startups expand their international reach. Passionate about SEO, Sara has spoken at conferences such as BrightonSEO, the International Search Summit, WordCamp, and Friends of Figma. She also lectures at the University of Barcelona and has been a judge for the UK and Global Search Awards.
Eyüp Alikilic
ATP Autoteile
Eyup is a nerd, born and raised in Germany with Turkish origins. For the past 8 years he's had been working in technical SEO with a strong focus on large eCommerce optimisations.
Eyup is a nerd, born and raised in Germany with Turkish origins. For the past 8 years he's had been working in technical SEO with a strong focus on large eCommerce optimisations. Starting his SEO career consulting at an international performance agency, he then joined the Luqom Group where he was SEO lead. At the Luqom Group, we replatformed multiple shops and scaled into more than 18 countries. Now Eyup is heading the SEO team at ATP Autoteile - an online pure player for automotive spare parts with more than 800K products and couple hundred categories. With the support of his team, he digs deep into SEO problems to solve complex technical SEO challenges.
Navah Hopkins
Optmyzr
Navah is the Evangelist at Optmyzr. She's an active contributor to SEJ, SEL, the international speaking circuit, & universities.
Navah is the Evangelist at Optmyzr. She's an active contributor to SEJ, SEL, the international speaking circuit, & universities. When she's not empowering marketers on the path to profit and victory, she enjoys playing games & hanging with her rescue dogs.
Damien Robert
Convatec
Damien embarked on his search marketing journey back in 2004 and since then his interest in international and multilingual digital marketing has guided his professional path.
Damien embarked on his search marketing journey back in 2004 and since then his interest in international and multilingual digital marketing has guided his professional path. With experience across many domains, including corporate roles, agency work, coaching, and independent consulting, Damien recently took on his current role within a large FTSE 100 MedTech global company. Here, he passionately drives accessibility and performance marketing through education and skill-building. As he has celebrated 20 years in the SEO field this year, Damien’s dedication to search marketing and his commitment to advancing digital inclusivity continue to be his north star.
Nitin Manchanda
Botpresso
Nitin Manchanda is the Founder & Chief SEO Consultant at Botpresso. He has prowess in topics like international SEO, enterprise SEO and other technical SEO topics.
Nitin Manchanda is the Founder & Chief SEO Consultant at Botpresso. With years of experience and in-depth knowledge about the dynamic SEO industry, Nitin has prowess in topics like international SEO, enterprise SEO, AI in SEO, and other technical SEO topics.
Nitin is a dynamic speaker who has spoken at multiple international events, including BrightonSEO, SMX, and the International Search Summit. He has also been the host for several of Semrush, SE Ranking and Duda webinars, and was a speaker at SERPConf.
Raquel Abella
WeDiscover
Paid media expert with over 10 years of experience across various industries, both in agency and in-house roles with top UK companies like carwow and Premier Inn.
Paid media expert with over 10 years of experience across various industries, both in agency and in-house roles with top UK companies like carwow and Premier Inn. Joining WeDiscover as its first employee has given Raquel the opportunity to oversee incredible projects from start to finish and witness the company’s phenomenal growth, including achievements such as Best Large PPC Agency at The European Search Awards 2024.
Jaime Badiola
WeDiscover
Marketing data scientist with over 5 years of experience across in-house and agency-side companies.
Marketing data scientist with over 5 years of experience across in-house and agency-side companies.
Ciara Serrano Temprado
Urlaubstracker
Ciara has been the SEO expert in different companies in a big range of industries such as travel, e-commerce, music and cars. Currently she is working as Head of Online Marketing at Urlaubstracker.
After graduating from Journalism, Ciara changed her warm hometown, Barcelona, for the vibrant and underground Berlin more than 10 years ago. During this time in the German capital, she has been the SEO expert in different companies in a big range of industries such as travel, e-commerce, music and cars. Her roles have usually involved leading other SEOs and marketing experts, as well as expanding her knowledge and expertise in other online marketing channels. Currently she is working as Head of Online Marketing at Urlaubstracker.
Jimmy Rippon
Swoop Funding
Jimmy is an international search specialist working in digital for a decade across all marketing disciplines, with a particular focus on SEO and SEM.
Jimmy is an international search specialist working in digital for a decade across all marketing disciplines, with a particular focus on SEO and SEM. After earning his stripes in a number of startups in the UK, Germany, and Australia, as well as consulting to corporations like Volkswagen and Diageo, Jimmy now heads up Swoop’s global search function, empowering SMEs to make informed and confident financial decisions.
Amy Stamper
Impression Digital
Amy has over 10 years in digital (primarily agency-side), starting out as an all-rounder – but soon specialised within social and paid media marketing.
Amy has over 10 years in digital (primarily agency-side), starting out as an all-rounder – but soon specialised within social and paid media marketing.
Amy’s time is spent working with her team and problem-solving for key accounts - as well as developing Impression's paid social offering - from new tools, to expanding the creative offering, or how paid social can integrate with other marketing disciplines to drive results.
Carolyn Shelby
Yoast
Carolyn Shelby, a seasoned expert in Internet technologies since 1994, began her career as co-founder and managing partner of an ISP near Purdue University providing web hosting and dial-up services at the very beginning of commercial Internet access.
Carolyn Shelby, a seasoned expert in Internet technologies since 1994, began her career as co-founder and managing partner of an ISP near Purdue University providing web hosting and dial-up services at the very beginning of commercial Internet access. Her career in web development and SEO was further honed at Tribune Publishing and The Walt Disney Company, where she significantly impacted digital strategies for major newspapers and television properties, including the Chicago Tribune, LA Times, and the ESPN global network of properties.
Currently, as Principal SEO at Newfold Digital and Yoast, Carolyn is shaping SEO strategies for Newfold's diverse range of brands. Her role involves ensuring these brands achieve optimal online visibility and engagement, leveraging years of experience in technical and enterprise SEO.
Carmen Domínguez Rodríguez
Welltech
A Spanish expat living in Leeds for 10 years, I have been working in the Digital industry for the past 8 years.
A Spanish expat living in Leeds for 10 years, I have been working in the Digital industry for the past 8 years. While I like all Digital aspects, I am a SEO girl at heart. I care about audiences, context and good branding. Currently Director of Growth at Welltech, I focus on diversifying our organic channels: Search, App and social.
Martin Splitt
Google
Martin is open source contributor and web evangelist by heart from Zurich with a decade experience from the trenches of software engineering in multiple fields.
Martin is open source contributor and web evangelist by heart from Zurich with a decade experience from the trenches of software engineering in multiple fields. He works as a Developer Relations Engineer at Google for Search & web ecosystem.
Aleyda Solis
Orianti
Aleyda Solis is an SEO Consultant and Founder of Orainti - a boutique SEO consultancy advising top brands worldwide - and a speaker and author.
Aleyda Solis is an SEO Consultant and Founder of Orainti - a boutique SEO consultancy advising top brands worldwide - and a speaker and author. She shares the latest news and resources in SEO in the SEOFOMO newsletter and digital marketing in MarketingFOMO, organises the SEOFOMO Meetup series, hosts the SEOFOMO Chat Forum, provides SEO tips in the Crawling Mondays video series, and a free SEO learning roadmap called LearningSEO.io.
Sarah Presch
Dragon Metrics
Sarah is the Digital Marketing Director at Dragon Metrics who specialises in all things psychomarketing.
Sarah is the Digital Marketing Director at Dragon Metrics who specialises in all things psychomarketing.
Sarah has worn many hats throughout her career, including: award-winning agency founder, university lecturer, iSEO consultant for fortune 100 companies, and charity founder - Neurodivergents in SEO. However, her real passion is combining her background in psychology with her expertise in marketing, giving her a real unique skillset.
Sarah is also a very well-known public speaker and podcast guest and has spoken at numerous events including brightonSEO, SEO Square, and many more.
Julie Franck
Transperfect Digital
Julie is the Global Digital Marketing Strategist at TransPerfect Digital, based in Barcelona. She integrates AI with human-centric strategies to maximize ROI and minimize spend.
Julie is the Global Digital Marketing Strategist at TransPerfect Digital, based in Barcelona. With over 15 years of experience on both client and non-client sides, she leads the team to create 360 strategies on a global scale with local relevancy, encompassing SEO, Paid, Social, Content, and Market Intelligence. Julie's background spans Travel, Retail, and Consumer Goods sectors, managing international teams and optimizing digital marketing for top global clients. Fluent in several languages, she integrates AI with human-centric strategies to maximize ROI and minimize spend. Energetic and naturally curious, Julie is also a passionate foodie.
Mario Lenoci
Transperfect Digital
Mario is a Digital Content Strategist at TransPerfect Digital, based in Bologna.
Mario is a Digital Content Strategist at TransPerfect Digital, based in Bologna. With a decade of experience on both client and agency sides, Mario develops comprehensive content strategies for a wide array of international clients, using approaches that range from creative copywriting to AI-driven solutions. His primary focus is on the Fashion and Design industries, and he also has a passion for music production and graphic design.
Anna Milburn
Webcertain
Anna is passionate about building long-term strategic partnerships with clients through advising and consulting. Anna holds a degree in English & German Philology, a Business degree, and a Law degree.
Anna is passionate about building long-term strategic partnerships with clients through advising and consulting. With extensive experience in dealing with complex international digital projects, she enjoys applying her diverse skillset and identifying the best solution for global brands. Familiar with a variety of industries, including travel, education, manufacturing and technology, and a wide range of digital channels, Anna ensures that all clients’ international digital strategies are appropriately adapted to each target market. Having a strong academic background, Anna holds a degree in English & German Philology, a Business degree, and a Law degree.
Dani Leitner
SEO Consultant
Dani Leitner is an independent SEO Consultant from Zürich, Switzerland, with a diverse background in IT and civil engineering before finding her passion in SEO.
Dani Leitner is an independent SEO Consultant from Zürich, Switzerland, with a diverse background in IT and civil engineering before finding her passion in SEO. She originally comes from Austria, and one of the most fascinating things about SEO in Switzerland was for her that almost every project here is multilingual and needs an international setup. Dani's favorite part about SEO is to dive deep into a niche and develop an effective SEO strategy tailored to each client's business model. And if that wouldn't be enough, she gets up every day at 6 o’clock to write for her German SEO Newsletter.
Natalia Witczyk
Mosquita Digital
Natalia Witczyk is an International SEO Consultant and CEO of Mosquita Digital, based in Barcelona.
Natalia Witczyk is an International SEO Consultant and CEO of Mosquita Digital, based in Barcelona. With a decade of experience in SEO, she specialises in crafting international SEO strategies for diverse global markets. Natalia has collaborated with clients across Europe, Asia, and Americas, improving their organic visibility through scalable multilingual SEO strategies. She also teaches SEO at TBS Education and serves as a judge for the EU, Global & UK Search Awards. Fluent in Polish, English, and Spanish, Natalia is an active SEO community member in Spain and Europe.
Julia Riml
Peak Ace AG
Julia Riml’s heart beats for PPC and paid media. In her nine years of experience in paid media, she has worked at top agencies in Germany and the UK, masterminding projects for major clients across various industries and in multiple languages.
Julia Riml’s heart beats for PPC and paid media. In her ten years of experience in paid media, she has worked at top agencies in Germany and the UK, masterminding projects for major clients across various industries and in multiple languages.
In her current role as Director New Business, she drives the development of innovative go-to-market strategies for new products and services. Julia focuses on building and nurturing strategic partnerships to expand the agency's service offerings and foster long-term growth. By anticipating market trends and implementing cutting-edge solutions, she aims to accelerate the agency’s success and deliver impactful results for clients worldwide. Julia also regularly represents Peak Ace at international conferences, contributing to the agency’s global reputation.
Jan Wischniewsky
Peak Ace AG
Jan Wischniewsky's expertise in PPC and paid media spans five dynamic years, during which he has honed his skills in both in-house roles and agency environments.
Jan Wischniewsky's expertise in PPC and paid media spans five dynamic years, during which he has
honed his skills in both in-house roles and agency environments. Currently a Senior PPC Consultant at
Peak Ace, Jan has been with one of Europe’s leading performance marketing agencies for nearly two
years, driving innovative strategies for clients around the globe.
Specialising in lead generation for B2B clients across various industries, Jan has a strong focus on the
DACH market and the US. His role involves leading major projects and clients, where he excels in
crafting and executing digital strategies with a particular emphasis on upper funnel activities and
YouTube campaigns. His approach blends strategic thinking, logical analysis, and creative problemsolving, delivering unique and effective solutions tailored to each client’s needs.
As a speaker at the International Search Summit, Jan, alongside Julia Riml, discusses "Embracing AI
for International PPC Market Expansion," sharing insights on leveraging AI to enhance global PPC
strategies.
Kerry Campion
MailerLite
Kerry Campion is a conversion-led SEO copywriter and founder of SEO copywriting agency, MailerLite.
Kerry Campion is a conversion-led SEO copywriter and founder of SEO copywriting agency, God Save the SERP. She helps brands turn customer insights into a messaging and positioning strategy that fuels SEO efforts
Lau Miguez
Lau Miguez LTD
Lau Miguez is a Senior Digital PR Strategist who has successfully transitioned her expertise from the UK to the Spanish and international markets.
Lau Miguez is a Senior Digital PR Strategist who has successfully transitioned her expertise from the UK to the Spanish and international markets. Utilising a keen understanding of cultural nuances, she's secured client placements in Spain's most influential publications. With a focus on creating campaigns that break traditional moulds, Lau aims for more than just visibility—she strives for genuine brand engagement and advocacy.
Gianluca Fiorelli
IloveSEO.net
Gianluca Fiorelli is a respected International and Strategic SEO consultant.
Gianluca Fiorelli is a respected International and Strategic SEO consultant.
He started working in the Web Marketing Industry in 2004 and since then he offered his services as an independent consultant to business companies like Idealista, Rastreator, Outsystems, SIXT, Southco, Visitcalifornia.com, Iberostar and many other of every size.
His deep knowledge about creating effective SEO national and international strategies is enhanced by an equally rich understanding of how to target audiences, design brand storytelling, and create synergies amongst different media, thanks to his almost 20 years of professional life in the Entertainment Industry too.
Gianluca is well known in the SEO Community for is constant aim to share his knowledge and experience, and for being involved and incite actionable and inspiring conversations about SEO both on social media and conferences.
Eirini Theodoridou
connective3
Eirini manages the International PR team and has extensive experience leading clients strategies across European markets as well as Australia, USA and Canada.
Eirini manages the International PR team and has extensive experience leading clients strategies across European markets as well as Australia, USA and Canada.
Aoife McIlraith
Luminosity Digital
Aoife McIlraith is a digital marketing and international SEO consultant with 20+ years of experience. She is also the founder of Search Mastermind and Speaker Line Up.
Aoife McIlraith is a digital marketing and international SEO consultant with 20+ years of experience. As the owner of Luminosity Digital, she brings her previous global brand experience to now help SMEs deliver the right content to the right audience at the right time, digital marketing strategies that empower smaller businesses to achieve sustainable growth in competitive markets.
Previously recognized among the Top 20 Women Making the Biggest Impact in Marketing Tech by B2B Marketing Magazine, Aoife is also the founder of Search Mastermind and Speaker Line Up. A frequent speaker at international conferences, she is also a judge for the European, UK, and US Search Awards as well as global tech awards for over seven years.
Charlotte Sharpe
Paid Team Lead
Charlotte is a passionate and data driven digital marketer, she is highly experienced in paid media and web analytics across both agency and client side.
Charlotte is a passionate and data driven digital marketer, she is highly experienced in paid media and web analytics across both agency and client side. She has managed accounts from a wide scope of sectors such as manufacturing, confectionary, financial services, and leisure & tourism.
Zehra Guler
Karaca
Zehra's digital journey began in software development after she graduated with a bachelor's degree in Computer Engineering.
Zehra's digital journey began in software development after she graduated with a bachelor's degree in Computer Engineering. She then specialized in technical SEO, web & app analytics, and has been actively involved in website migrations, digital data analysis and website integrations. Currently, she works in Digital Channel Analytics at Karaca and also organizes networking events on the Engineering Board of the Istanbul Bilgi University Alumni Association.
6 months premium access to Webcertain's self-learning platform
Cancellation policy
Tickets cancelled 10 days before the event will receive a full refund. Tickets can be transferred to another person at any time.
Testimonials
What did past ISS attendees think of the event?
Nothing beats the efficiency of attending a conference like ISS where you can share your experiences and quickly gain a treasure trove of learnings and best practices from other international marketers.
Jesse Woods
SEO Analyst Kayak
I came to the International Search Summit with an international SEO problem. I left with a solution.
Dan McCourt
Global Digital Marketing Leader The Chemours Company
Awesome speakers. Great insights. Perfect event.
Markus Doll
Head of Online Marketing Chrono24
I learned so many insights about expanding your global SEO strategies and really good technical insights.
Izzi Smith
SEO Manager Sixt
What I really like about ISS is the pure focus on truly international topics.
Bastian Grimm
Director of Organic Search Peak Ace
It’s a great opportunity to learn everything on international SEO, from site wide projects to off-page/on-page tips and tricks. You get a lot of experts and also have a great opportunity to network.
Jarazet Altamirano
EMEA Digital Marketing manager Texas Instruments
Explore Barcelona
It doesn’t have to be all work and no play! Discover the delights of Barcelona and enjoy all the city has to offer.
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